The Power of A Display: Build Better Displays, Create Greater Sales

Join Dave Williams and Erik Dietl-Friedli of Garden Center Consultants for a hands-on session where they’ll bring the principles of effective merchandising to life. Using plants from the TPIE show floor and everyday props, Dave and Erik will build three different displays live, sharing their thought process along the way. Watch as they select products, layer in props, make adjustments, and transform individual pieces into displays designed to inspire customers and encourage purchases.

You’ll learn how to:

Create displays that capture attention and invite customers in
Choose plants, merchandise, and props that work together without overwhelming the customer
Use product placement and visual storytelling to make displays easier—and more enjoyable—to shop
Group complementary products to create natural tie-in and add-on sales
Turn everyday merchandise into compelling displays without making them complicated or expensive

Walk away with fresh ideas, practical techniques, and inspiration you can take straight back to your garden center—and put to work immediately.

Registration is required.

Cost: $75 in advance, $90 after Dec. 16 | Purchase three or more sessions, receive $10 off each session.